Privacy Policy
At Open Retail Limited (t/a “Databonds”) (“We”, “our”, “us”) one of our main priorities is protecting and respecting the privacy of our users. This Privacy Policy, together with our Terms of Use and any other documents referred to in it (set out on our website set out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our practices regarding your personal data and how we will treat it. If you have additional questions or require more information about our Privacy Policy, please do not hesitate to contact us. All your data will be held and used in accordance with the Data Protection Act 2018 (“UK DPA”) and any legislation that replaces it in whole or in part.


By using our website (our “site”) and/or mobile application (our “app”), you hereby agree to the terms of our Privacy Policy.

Information we collect

We may collect and process the following data about you:

Information you give us:

You may give us information about you by registering on our site or app or by corresponding with us by phone, email or otherwise. This includes information you provide when you register to receive updates on our services, enter a competition, promotion or survey, make an enquiry, provide feedback and/or when you report a problem with our site or app. The information you give us may include your name, address, email address and phone number. The personal information that you are asked to provide and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
We may also collect:
Technical information, including the internet protocol (IP) address used to connect your computer to the Internet, any login information, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform;
Profile data, including your username and password, your interests, preferences, feedback and any survey responses;
Usage data, including information about how you use our website, products and services;
Marketing and communications data, including your preferences in receiving marketing from us and our third parties and your communication preferences;
Information we receive from other sources: We may also receive information about you if you use any other websites we may operate or other services we provide. We are also working closely with third parties, including Dataswift Limited, and may receive information about you from them.
Our site and app are not intended for children and we do not knowingly collect data relating to children. If you think that a child provided this kind of information on our site or app, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

How we use your information

We use the information we collected and held about you in the following ways:
Information you give us: We will use this information to:
  • carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us or we have agreed to give you;
  • notify you about changes or developments to our site, app or services we provide;
  • communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to our site app, and/or services; and
  • provide you with information about other products and services we offer that are similar to those in relation to which you have already registered to receive information. We will only contact you by email with information about products and services similar to those in which you have shown an interest, and you will be given an option to unsubscribe with each communication. If you do not want us to use your data in this way, please email us at
Information we collect about you: We will use this information to:
  • provide, operate, and maintain our site, app and the Services, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • improve and personalise our site and app to ensure the content is presented in the most effective manner for you and to expand our site, app and services;
  • as part of our efforts to keep our site safe and secure;
  • understand and analyse how you use our site and app;
  • make suggestions and recommendations to you about goods or services that may interest you; and
  • develop new products, services, features, and functionality.
Information we receive from other sources: We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

The legal basis for processing your information

In accordance with the UK DPA, the main grounds that we rely upon in order to process your information are as follows:
Necessary for entering into or performing a contract: In order to perform obligations which arise under any contract we have entered into with you, it will be necessary for us to process your information.
Necessary for compliance with a legal obligation: We are subject to certain legal requirements which may require us to process your information. We may also be obliged by law to disclose your information to a regulatory body or law enforcement agency.
Necessary for the purposes of legitimate interests: Either we or a third party will need to process your information for the purposes of our (or a third party's) legitimate interests, provided that we have established that those interests are not overridden by your rights and freedoms (including your right to have your information protected). Our legitimate interests include responding to requests and enquiries from you or a third party, optimising our site, app and user experience, informing you about our services and ensuring that our operations are conducted in an appropriate and efficient manner.
Consent: In some circumstances, we may ask for your consent to process your information in a particular way.

Disclosure of your information

We may share your information with selected third parties including:
  • DataSwift Limited for the purposes of creating and administering a personal data account;
  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
  • analytics and search engine providers that assist us in the improvement and optimisation of our site;
  • in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use (as set out on our site and app), or to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Storage and transfer of personal data

To the extent that any of your data is provided to third parties outside the EEA, or accessed by third parties from outside the EEA, we will ensure that appropriate safeguards are in place in accordance with the appropriate data protection legislation.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Where we have given you (or where you have chosen) a password which enable to access certain parts of our site or app, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long we hold your information

We will only retain your information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. The criteria that we use to determine retention periods will be determined by the nature of the data and the purposes for which it is kept, the sensitivity of the data and the potential risk of harm from unauthorised use or disclosure.

Your rights

You have certain rights in relation to the personal data that we hold about you. Details of these rights and how to exercise them are set out below. Please note we will require evidence of your identity before we are able to respond to any request from you.
Right of access. You have the right at any time to ask us for a copy of the personal information that we hold about you and to check that we are lawfully processing it. Where we have good reason, and if the UK DPA permits, we can refuse your request for a copy of your personal information, or certain elements of the request. If we refuse your request or any element of it, we will provide you with our reasons for doing so.
Right of correction or completion. If personal information we hold about you is not accurate or is out of date and requires amendment or correction you have a right to have the data rectified or completed.
Right of erasure. In certain circumstances, you have the right to request that personal information we hold about you is erased e.g. if the information is no longer necessary for the purposes for which it was collected or processed or our processing of the information is based on your consent and there are no other legal grounds on which we may process the information.
Right to object to or restrict processing. In certain circumstances, you have the right to object to our processing of your personal information. For example, if we are processing your information on the basis of our legitimate interests and there are no compelling legitimate grounds for our processing which override your rights and interests.
You may also have the right to restrict our use of your personal information, such as in circumstances where you have challenged the accuracy of the information and during the period where we are verifying its accuracy.
Right of data portability. In certain instances, you have a right to receive any personal information that we hold about you in a structured, commonly used and machine-readable format. In such circumstances, you can ask us to transmit that information to you or directly to a third party organisation. While we are happy for such requests to be made, we are not able to guarantee technical compatibility with a third party organisation’s systems. We are also unable to comply with requests that relate to personal information of others without their consent.
You can exercise any of these rights at any time by contacting us at We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Right to withdraw consent. In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. You can do this by contacting us using the details in the ‘Contact’ section below.
Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.


If you are unhappy about our use of your information, you can contact us using the details in the Contact section below. You are also entitled to lodge a complaint with the UK Information Commissioner’s Office (the “ICO”) using any of the below contact methods: We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Telephone: 0303 123 11113 Website:

Changes to our Privacy Policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy should be addressed to: