OUR MISSION
Your shopping data tells a story—one that could help shape a better future.
At databonds, we're putting the power of that story back in your hands.
We've created a platform where your everyday purchases can contribute to meaningful research while rewarding you along the way.
OUR STORY
Every great journey starts with a simple idea.
Ours began when we realised that the valuable shopping data we all generate every day could do so much more—both for individuals and society. We envisioned a future where consumer data could help solve real-world problems while giving back to the people who create it. That's how databonds was born: a bridge between everyday shopping and meaningful research, where everyone benefits.
HOW IT WORKS
Getting started with databonds is simple.
Once you sign up, just connect your existing loyalty cards and shopping accounts. We'll securely collect your shopping data and reward you with databonds—think of them as tokens of appreciation for sharing your data.
DATABONDS EXPLAINED
Earn rewards for sharing your shopping data.
Every time you share something with us—whether by connecting a loyalty card, inviting friends to join, or simply doing your regular shopping—you'll earn databonds, each databond gives you an entry into our monthly prize draws, so the more you participate, the better your chances of winning. Plus, you'll gain fascinating insights into your spending patterns along the way.
OUR BUSINESS
Transparent value creation for everyone.
We believe in transparent value creation. We generate revenue that powers everything we do by providing anonymised market insights to trusted partners. This approach allows us to keep databonds completely free for you while supporting important research initiatives. It's a sustainable cycle where everyone wins.
OUR ROADMAP
Join us on this exciting journey.
We're just at the beginning of an exciting journey, and we're thrilled to have you with us. Soon, you'll be able to choose specific causes and research projects that matter to you, directing your data where it can make the biggest impact.
We're Listening
Your voice matters in shaping our future. If you have ideas about what we should build next, share them on our feature board.
Share your ideasMEET THE TEAM
Meet the founders behind databonds
As a kid, Ben always loved maths, puzzles and playing chess. With such a natural flair for problem-solving, it should be no surprise that he's grown up to become one of the top data consultants. His job, if we were to oversimplify it… a lot (it's OK, he doesn’t mind) is to tell the biggest brands what their customers want by analysing how they shop. He’s passionate about using data ethically and with total transparency. When he isn’t obsessing over data, he’s travelling and spending time with his wife and two kids. Bird-watching is also a welcome distraction.
Steve is to business what Ben is to data, which is why they’re a founder match made in heaven. His passion for retail has seen him take on leadership, finance and commercial roles across some of the industry’s biggest names over the last 20 years, from Tesco and Sainsburys to B&Q and Samsung. When he’s not busy doing business-type things, he’s spending time with his wife and three kids. In fact, it’s his family that inspires him to do better business; having an autistic son has opened his eyes to the importance of making the working world more inclusive, which is at the heart of databonds’ culture and values.